They’ve done it again! In just 12 short months, global software company Atlassian has once again exceeded all expectations by raising an incredible $500,000 for Room to Read through their Starter license program, which you can read more about here.
The promotion was launched last fall as an extension of the overwhelmingly successful Stimulus Package that was introduced in April 2009. Through the promotion, small software startups can purchase six of Atlassian’s most popular software products for just $10 each, with all proceeds benefitting Room to Read programs in Cambodia, Sri Lanka, and Vietnam.
The funding from Atlassian is already making a big difference, with current and future projects to include 34 new libraries, four schools and two local language books. Money is also being set aside to provide 250 scholarships for the holistic education of participants in Room to Read’s Girls’ Education program. All told, more than 32,000 children will have benefitted from educational opportunities thanks to the Start License promotion.
According to Atlassian CEO Mike Cannon-Brookes, selecting Room to Read as their charity partner was an easy choice after having been inspired for years by our efforts to promote literacy. What was unexpected, he said, was how quickly the promotion “took on a life of its own,” with 31,000 licenses sold to date.
The software company’s support of Room to Read is an extension of the their model wherein 1% of employee time goes to volunteer work, 1% of company equity goes to the Atlassian foundation and 1% of products are donated to non-profits. It’s a model that, according to Room to Read Founder John Wood, “shows how companies can succeed while also doing good for their community.”
Atlassian was also a major player in the Financial Times’ seasonal appeal to readers this year, which raised over $4 million for Room to Read. The company pledged to match readers’ donations up to $100,000, effectively doubling the impact of those readers’ individual contributions.