We have to admit, we were intrigued when we were invited to join something called the Conspiracy For Good (CFG) –- a first-of-its-kind interactive experience from the imaginative and Emmy award-winning mind of “Heroes” creator, Tim Kring. To hear him describe the project in his own words, click here.
The idea was to combine Tim’s storytelling abilities with Nokia's Ovi platform to create a dynamic experience using interactive theatre, mobile and alternate reality gaming and more, to empower you, the audience, to take real-life action and create positive change in the world. It’s a unique blending of fact and fiction that they call "Social Benefit Storytelling."
If you haven't yet been following the conspiracy, since June, users from all over the world have been logging on to www.ConspiracyForGood.com and following the interactive mystery of a school library in the village of Chataika, Zambia, where a teacher (Nadirah) has gone missing, a shipment of books has been hijacked and a shady corporation may be behind it all. Sound intriguing yet? Followers are playing along and uncovering clues online that are furthering the narrative, and in doing so, they are helping to eventually build a real-life library stocked with children’s books.
Confused? Stay with us because here’s where we come in…
Uniquely interwoven into the fictional plot, Room to Read has become part of the Conspiracy For Good storyline operating alongside Nadirah, the main character, and the CFG collective, or secret "members” that are fighting the forces of social and environmental injustice. The good news is that in the narrative, when the books are found and Nadirah is located thanks to the Conspiracy for Good, Nokia will establish five real-life Room to Read libraries in Zambia, including one to be built at the Chataika Basic School (which really exists!). Plus, Nokia will fund the education of 50 Girls’ Education Program scholars in the country.
The "real" books for the new libraries will be furnished by Room to Read’s long-time partner, the Pearson Foundation, an organization that has teamed up with Nokia to establish a one-for-one giving campaign, whereby a new English-language book will be donated to a Room to Read library for every digital book read online at www.wegivebooks.com.
Catch up on the storyline here and join the conspiracy today to follow the clues and see if you can figure out what's next as the plot thickens.
And don't think we haven't had some fun with this as well! Already some ingenious trackers have cornered Room to Read Founder John Wood to get to the bottom of things. Here's what he had to say about the Chataika situation and being a Conspiracy For Good "member" ;)
To read the official press release, click here